The project, delivered in a back-to-back format from 8 to 27 November 2016, was conceived by Event It, who entrusted Team Andaluces as its local partner for the complete on-site execution and operational management.
The experience began the moment the journalists arrived, with an initial briefing followed immediately by their first hands-on interaction with the vehicle. The opening driving route led to a unique destination: the ZOI Experimental Greenhouse, where guests enjoyed a lunch prepared by Goyo Catering, seamlessly combining local gastronomy with the region’s identity as part of the event experience.
After changing vehicles, the route continued to a traditional Andalusian olive mill, offering participants an authentic connection to the area’s heritage, before concluding at an internationally renowned filming location featured in Game of Thrones, adding an iconic and memorable dimension to the journey.
The following day focused on the return drive, strategically designed along some of the most spectacular roads in the province of Almería. These routes were carefully selected not only to showcase the vehicle’s performance but also to provide exceptional settings for photography and content creation.
This project highlights Team Andaluces’ ability to create driving experiences where the product, the destination, and the event narrative come together seamlessly, transforming every interaction with the brand into a memorable experience.
