Under the coordination of Stagg & Friends, Team Andaluces was responsible for the complete on-site management of the event, providing continuous support to the international media and ensuring a seamless experience at every stage of the programme.
Operations began at Jerez Airport, where journalists were welcomed in an exclusive Audi Lounge created especially for the event, transforming their very first interaction into a natural extension of the brand experience.
One of the key elements of the project was the design of the driving routes, strategically planned by Team Andaluces to maximise the driving experience. The itineraries connected Jerez with the inland areas of the Province of Cádiz, passing through sections of the Costa de la Luz that combined open landscapes, mountain roads, and technical driving routes. This allowed participants to experience the vehicle’s performance and driving dynamics under real-world conditions.
The programme concluded at the newly renovated Meliá Sancti Petri, where the product presentations and press conference took place. In this setting, the experience evolved into a collaborative environment that encouraged meaningful interaction between journalists, the Audi team, and technical specialists.
This project demonstrates Team Andaluces’ ability to transform a product launch into a destination experience, where logistics, storytelling, and the unique character of the location come together to create lasting value for the brand.
