The project took place between June and July 2017 in Valladolid and the surrounding area, with the British agency Touch Associates appointing Team Andaluces as its local partner for the complete production and on-site execution of the event.
The first phase, Ford Lifestyle Press (14–30 June), brought together influencers and content creators at Plaza del Milenio, generating an immediate brand impact through a lifestyle-driven, aspirational approach.
The second phase (2–24 July) focused on the European automotive and business press, reinforcing the positioning of the new model from both a technical and strategic perspective while using the same venues as the foundation of the overall experience.
The third and final phase, Ford Fleet (10–24 July), targeted corporate clients, who experienced the vehicle first-hand at Finca El Pinar, a venue carefully selected to showcase its capabilities in a business-oriented and experiential environment.
This phased approach allowed the product story to be tailored to each audience, maximising engagement at every touchpoint while maintaining a consistent narrative throughout the entire launch programme.
Through this project, Team Andaluces further strengthened its position as a strategic partner in Spain, combining in-depth local expertise, operational excellence, and a comprehensive Destination Management Company (DMC) approach.
