Over the years, this potential has been brought to life through a number of Ford projects, where the destination itself became a key element in shaping the overall brand experience.
One of the most significant examples was the international press launch of the Ford Focus, hosted at a strategically located hotel near Málaga, with direct access to carefully designed driving routes that combined technical roads with spectacular landscapes, extending towards the foothills of Sierra Nevada.
This success was followed by the Ford Brand Awareness programme and a subsequent event aimed at leading European wholesalers. During the Ford Fleet Event, up to 150 participants per day collected their test vehicles directly at Málaga-Costa del Sol Airport, streamlining logistics while significantly improving the operational efficiency of the programme.
At the same time, the Ford Mondeo international press launch once again demonstrated the destination’s exceptional potential. Automotive journalists particularly praised the originality of the selected locations, many of which were previously undiscovered by international visitors, reinforcing both the element of surprise and the sense of exclusivity.
Málaga is more than just a destination—it is a strategic asset for creating automotive experiences where every kilometre tells a story.
